Annie Rutherford
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Calida Tea

Calida is a global tea brand that wants to focus on the way tea warms you. These designs focus on the varieties of tea and their various effects on the body, mind and soul. ​This brand targets a younger tea drinker, and a health conscious consumer. The brand pattern stays consistent but the colors change with each tea allowing the consumer to recognize their favorite flavor at a glance. 
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  • Home
  • Explore
    • Art Direction
    • Digital Design
    • Print Design
    • Experiential Branding
    • Word Marks
    • Environmental Graphics
    • Social Media
  • My Projects
    • Basys
    • ZIWI
    • Hallmark
    • TIVOL Marketing >
      • Publications
    • Female Health & Fertility Magazine
    • Exceptional Needs Today
    • iFocus Marketing
    • KC Chiefs
    • Mavuno Internship
    • KC Waters
    • RTS Financial
    • Real Estate
    • Calida Tea