Global Solutions Summit

This was such an exciting project for me to work on. I was challenged to create and implement a new brand for the Global Solutions Summit. This event was last held in person in 2017 so it was important that it looked polished and refreshed. 

I started with the word mark featuring bold color bars that I knew would pop against our signature Hallmark purple. I knew that these striking pops of color could be used throughout the event to make sure it was easy for guests to recognize signage that applied to them. 

The event was a huge success hosting 40 retailers representing 26 countries at Hallmark Headquarters in Kansas City. ​

Global Solutions Summit Wordmark

We Connect Days

In an effort to improve culture in their new hybrid work model, the Employee Experience team decided to host monthly events for employees at their Kansas City Headquarters. These events needed a name, logo and overall look and feel that could be used month to month with little effort from the team. 

This was a really fun project for us to work on as many members of our team have missed out on seeing co-workers in person since moving to the hybrid/remote model in 2020. We worked on a gathering in December for the holidays and wanted to continue with the sense of community many employees expressed feeling after the success of that event. 

We Connect Day Wordmark. The Bubble with "care for yourself" would change based on the theme each month

Evergreen Tactics

January Tactics

WAlgreens Golf Classic

With this project I was challenged to rebrand an existing event. I worked along side a Senior Designer to come up with a new way to lock up the logos for this partnership. I ended up creating a crest featuring a golf ball sitting on a tee which we then tied into the event through the centerpieces which were die cut and placed in grass arrangements.This crest was used on special swag given to attendees of the event, including a can coozie. The simplified version will be used year-over-year to keep consistency with the event. 

I also created new patterns for this contest, they had used plaid for several years in a row and wanted to get away from that, I utilized the modern block pattern to help this event stand out from previous versions and then paired the stripe and windowpane patterns to keep the preppy feel they were going for. 
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One Legal Summit

The Enterprise-wide Legal team at Hallmark gathered for a summit in person for the first time since 2019. I was tasked with taking their existing branding and creating a word mark for the event that tied into that brand, and creating tactics for the event. 

One challenge of this project was to create a word mark and  lock up featuring the many enterprise logos which needed to be applied to several tactics, including an acrylic coaster. This was a fun challenge that required a lot of problem solving. I worked with another designer on the team and our prototype studio to ensure the logo looked crisp on that application. ​

Digital Week at HQ

The Hallmark Digital Team hadn't been together in person since they went home in 2020 due to COVID. They wanted to host their team at the Kansas City Headquarters to show off the office to the new members of the team and spend some time together learning about new innovations throughout the week. 

This was a fun project because we got to play within their existing brand, but were able to expand upon it since their brand is very simple and minimal. We also created t-shirts and tech stickers as some swag that they received. 

HQ HOliday Gathering 

As Hallmark continues to work in a hybrid/remote environment they are trying to come up with unique ways to encourage employees to visit the office on the same day. Before the holiday break the Employee Experience team hosted a Holiday Gathering at Headquarters which featured delicious snacks, holiday themed bingo and even a visit from Santa Claus. 

We were hoping to keep this project as a light lift and adapted tactics that had been used for a previous holiday themed event as
a jumping off point we pulled an old photo display out of storage, which you can see in the image below, and worked with those assets to create everything we needed for this event.