ANNIE RUTHERFORD
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Digital Design

Labor Day PRomo Ads

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The "Labor Day Sale" was strategically launched with the primary objective of amplifying wet food sales during the Labor Day weekend and the subsequent week. To maximize reach and engagement, we employed a multi-pronged marketing approach that encompassed Google Ads, Meta advertising, on-site popups, and targeted email marketing. This approach bore fruit as evidenced by the notable outcomes: a 0.58% click-through rate (CTR) on our Meta ads, an impressive 905 redemptions of our exclusive coupon code, and a crowning achievement of more than doubling our anticipated sales goal.

​However, as with any endeavor, there were lessons to be gleaned. Despite the ads' alignment with our brand guidelines and their emphasis on the campaign's core message, they presented a somewhat cluttered visual. I believe that with a more streamlined design, our conversions and clicks could have been even higher. In fact, during our post-campaign review, I advocated for a simplification of our promotional language and a clearer copy hierarchy to ensure our future marketing efforts combine effectiveness with clarity and visual appeal.

Website announcement email

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Subscription Update Email

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ZIWI All Walks Campaigns

Email Sign Up Campaign

Ambiente Email Invite

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Alternate layout

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We Connect Days

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Intranet Post
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Screensaver for event rooms
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Intranet Promo
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CTV Slide

KC Chiefs Ad Campaign + Email

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RTS Financial Ads + Emails

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Wellness Updates for ctv

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HQ Holiday Gathering

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Intranet Post
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Email Header
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Intranet Promo

Global Solutions Attendee Hub

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As a freelancer I have had the opportunity to create many digital ad campaigns for a variety of clients. These are just a few of my recent projects.

Mobile-One

400 More

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The Apex

McCrite Plaza

Vein Institute

AJ Manufacturing

Alpha Graphics

I would love to connect with you!

Email

annietrutherford@gmail.com
  • Home
  • Explore
    • Art Direction
    • Digital Design
    • Print Design
    • Experiential Branding
    • Word Marks
    • Environmental Graphics
    • Social Media
  • My Projects
    • ZIWI
    • Hallmark
    • TIVOL Marketing >
      • Publications
    • Female Health & Fertility Magazine
    • iFocus Marketing
    • KC Chiefs
    • Mavuno Internship
    • KC Waters
    • RTS Financial
    • Real Estate
    • Calida Tea