Digital Design

Labor Day PRomo Ads

The "Labor Day Sale" was strategically launched with the primary objective of amplifying wet food sales during the Labor Day weekend and the subsequent week. To maximize reach and engagement, we employed a multi-pronged marketing approach that encompassed Google Ads, Meta advertising, on-site popups, and targeted email marketing. This approach bore fruit as evidenced by the notable outcomes: a 0.58% click-through rate (CTR) on our Meta ads, an impressive 905 redemptions of our exclusive coupon code, and a crowning achievement of more than doubling our anticipated sales goal.

However, as with any endeavor, there were lessons to be gleaned. Despite the ads' alignment with our brand guidelines and their emphasis on the campaign's core message, they presented a somewhat cluttered visual. I believe that with a more streamlined design, our conversions and clicks could have been even higher. In fact, during our post-campaign review, I advocated for a simplification of our promotional language and a clearer copy hierarchy to ensure our future marketing efforts combine effectiveness with clarity and visual appeal.