During my 2021 freelance tenure with iFocus Marketing in Kansas City, I specialized in crafting compelling digital ad campaigns, transforming account manager briefs into visually impactful designs. My collaboration with multiple account managers was facilitated through email and Wrike, ensuring effective project communication and management. While feedback on specific campaign metrics was limited, I consistently received positive remarks on the ad designs' efficacy. In this role, I primarily employed Photoshop and After Effects to enhance and animate visuals.
Auto ImageAt iFocus Marketing, I had the unique opportunity to lead the design for a distinct digital campaign for Auto Image, aiming to amplify awareness of their car tinting services. The project spanned multiple digital platforms, including a series of ads tailored for social media as well as optimized for Google's advertising ecosystem. Given the challenge of conveying the variety and quality of tinting services visually, I devised a creative solution: I utilized the image of a single car and showcased a range of tint levels through a captivating wipe effect. This innovative approach highlighted the top five most popular tint levels, offering viewers an immediate and clear visualization of Auto Image's offerings. With the primary goal of heightening awareness, the ad was crafted to be visually engaging, setting the stage for subsequent retargeting campaigns aimed at converting this heightened awareness into tangible customer conversions.
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Vein Institute of pittsburghI worked to create a compelling digital campaign for the Vein Institute of Pittsburgh, a prominent establishment focused on treating venous conditions. The central theme of the campaign was to visually portray the transformative effects of their treatments, emphasizing the transition from veined, discomforted legs to smooth, revitalized ones. To accentuate this transition, I designed ads that seamlessly faded from the initial veiny appearance to post-treatment smoothness, capturing the essence of the institute's therapeutic impact. The primary objective of this campaign was retargeting — aiming to re-engage individuals who had previously visited the institute's website, nudging them to schedule a consultation. By marrying stark visual contrasts with a clear call-to-action, the campaign sought to not only showcase the efficacy of the institute's treatments but also to motivate potential patients to take the next step towards betterment.
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McCrite Plaza
I spearheaded a digital ad campaign for McCrite's senior living facilities, concentrating on their Briarcliff and Topeka locations. The campaign's centerpiece was to spotlight McRite's comprehensive rehab programs, tailored to empower residents to regain their vitality. Initially, we utilized the motivational tagline "Get Back in the Game," but through strategic A/B testing, introduced an alternative: "Healing to Go Home." The latter resonated profoundly with our target audience, resulting in improved engagement. Due to its impactful performance, "Healing to Go Home" is still McCrite's chosen slogan today, underscoring their commitment to helping residents recover with the aim of returning to their cherished homes.
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