Following the Chiefs' run to the Super Bowl in 2020 I applied for a Graphic Design position in their Business Development department. As part of the interview process I worked on a few projects for their team to review. Although ultimately they went in another direction, I made it to the final interview with only 2 candidates remaining out of over 500 applicants. It was stated during that interview, that these designs were a large part of why I made it to that stage in the process. 

Stadium Installations

For this Penthouse Suite identity within the stadium, I was challenged to combine the Chiefs brand with their sponsor, Evergy in a high-end suite. I played on the brand elements the Chiefs and Evergy brands have in common: optimism, down-to-earth, and community. To evoke a sense of optimism in the suite while keeping the overall feel simple, and elevated I used the confetti image from the AFC Championship game in 2019. This gave me a subtle background that allows the logo to stand out, and also helps the fire alarm to blend in. In order to keep the space feeling down-to-earth I emphasized the wood elements in the bar, allowing that texture to shine behind an all white logo. And finally, to bring the community together I created the logo in the Chiefs brand colors with Evergy below. This allows both brands to shine above the entrance to the suite, but by using the Evergy mark on either side, this not only acts as arrows inviting the guests to enter, but gives their brand slightly more emphasis in a space that belongs to the Chiefs. ​

Digital Ad Campaign & Eblast

In these digital ads, created for a promo to sell season tickets, I remind fans what being at the game can mean: witnessing a part of history right in front of you. I drew on my own experience attending the Royals v. Blue Jays game when the Royals clinched the World Series, that was a moment I will never forget. The fireworks display over the stadium reminds me of that moment and how lucky I was to be in Kauffman for the game. I tied this same concept into the email to create a sense of repetition and familiarity with the consumer, thus creating a greater chance of success in the campaign. I also included the image of Patrick Mahomes celebrating to give another point of recognition in the email which would give fans a sense of trust.

Social Media Creative

I was also asked to create social media posts to celebrate Tyrann Mathieu setting an NFL record for 10 interceptions by a safety. Along with celebrating this achievement I wanted to highlight him as a player and show off his personality. The main image I chose has two meanings within the posts, not only is he celebrating after an interception during the 2020 season, he is also holding up 1 finger which here could be interpreted as #1. I also included the second image which is actually taken from him running into the endzone to create that sense of movement within the piece which helps the other elements play on one another. The image as a whole draws the viewer's eye around in the Fibonacci spiral, which creates a pleasing composition that would stop them in their scroll. The same concept is applied to the story composition but with more room at the top so it could be saved and used as a phone wallpaper without competing with the clock on a fan's lock screen.