After the Kansas City Chiefs reached the Super Bowl in 2020, I applied for a Graphic Design position in their Business Development department. As part of the interview process, I completed several projects for their team to review. Despite not ultimately being offered the position, I made it to the final interview stage, with only two candidates remaining out of over 500 applicants. During that interview, it was specifically noted that the designs I submitted were a significant factor in my advancement to that stage of the process.

Stadium Installations

I was tasked with creating an identity for the Penthouse Suite within the Chiefs stadium, which would effectively combine the Chiefs' brand with that of their sponsor, Evergy. The goal was to create a high-end suite that would convey optimism, a down-to-earth feel, and a sense of community.
To achieve this, I focused on the shared brand values of the Chiefs and Evergy. I used the confetti image from the AFC Championship game in 2019 to create a subtle background that evoked a sense of optimism while keeping the overall feel simple and elevated. This allowed the logo to stand out, while also blending in with the fire alarm.
To keep the space feeling down-to-earth, I emphasized the wood elements in the bar, allowing the texture to shine behind an all-white logo. Finally, to bring the community together, I created a logo in the Chiefs' brand colors, with the Evergy logo placed below it. This allowed both brands to shine above the entrance to the suite. By using the Evergy mark on either side, I was able to create arrows that invited guests to enter, while also giving their brand slightly more emphasis in a space that belongs to the Chiefs.
Overall, the Penthouse Suite identity effectively combined the values and aesthetics of both the Chiefs and Evergy, resulting in a cohesive and visually appealing space.

Digital Ad Campaign & Eblast

In these digital ads, I aimed to remind fans of the thrill of being at a game and witnessing a historic moment right in front of them. Drawing on my own personal experience of attending a Royals v. Blue Jays game where the Royals clinched the World Series, I used a fireworks display over the stadium to evoke the same sense of excitement and awe that I felt that day. The goal was to create a sense of nostalgia and a connection to the team that would entice fans to purchase season tickets.

​To reinforce this idea, I used the same image in the accompanying email campaign. By creating a sense of repetition and familiarity with the consumer, I hoped to increase the chances of success for the campaign. I also included an image of Patrick Mahomes celebrating, which would provide fans with a sense of trust and confidence in the team and further motivate them to purchase season tickets.

Social Media Creative

I was tasked with creating social media posts to commemorate Tyrann Mathieu's achievement of setting an NFL record with 10 interceptions by a safety. In addition to celebrating this remarkable feat, I wanted to showcase Mathieu as a talented player with a unique personality.

​To achieve this, I carefully selected a main image that not only captures Mathieu celebrating after an interception during the 2020 season but also features him holding up one finger, which can be interpreted as a symbolic representation of being number one. To further enhance the visual impact, I included a second image of him running into the endzone, creating a sense of movement and complementing the other elements in the piece. The overall composition of the post was thoughtfully designed to draw the viewer's eye around in a Fibonacci spiral, resulting in an aesthetically pleasing and attention-grabbing piece.

Similarly, I crafted the story composition with more space at the top, allowing fans to use it as a phone wallpaper without the time clock on their lock screen interfering.