New Hire Orientation Room
These boards were created to be displayed in the New Hire Orientation Rooms at Hallmark's HQ. These rooms needed a refresh after going without use for several years.
The design follows an existing style guide, and features a concise version of the corporate beliefs and values to integrate the new hires into the company and get them excited about their new position. The photo op is off to the side of the room, and features the Hallmark logo at the top to be seen in the pictures, as well as several options for hand-held props. These also feature the logo so that even those new hires that are more shy will still be sharing a branded photo.
Micro Marts are small areas around Hallmark Headquarters where employees can purchase snacks and drinks. These have been out of use since the pandemic, but they have begun restocking them and wanted to make sure employees are aware of that by rebranding the space. These signs tie to the Crown Room brand, which is the name of Hallmark's cafeteria.
This helps visually connect the two spaces.