At ZIWI, I worked on a range of brand and marketing initiatives supporting the company’s premium pet food products. My work included campaign development, trade show materials, and digital marketing assets used across social media, retail partnerships, and product launches. I collaborated with marketing, sales, and creative teams to ensure consistent brand storytelling across channels.
All Walks of Life
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To highlight how ZIWI delivers premium nutrition for pets across breeds, ages, and lifestyles, I developed creative assets for the All Walks of Life campaign. The campaign paired lifestyle imagery of pets exploring New Zealand landscapes with messaging centered on ZIWI’s commitment to peak nutrition.
As the campaign evolved, I adapted the visual system alongside newly introduced brand guidelines and helped expand the initiative through influencer partnerships and user-generated content, bringing authentic pet stories into the campaign.
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TRade Show DisplayOne of my key projects at ZIWI was leading the development of a trade show display system for the Sales team. I incorporated the brand’s updated visual elements and organized the messaging to clearly communicate product benefits to attendees in a busy event environment.
Working closely with the Sales team, I selected a lighter-weight display model that was easier to transport during frequent travel. The updated design also reduced overall shipping costs by 32%, making the booth significantly more efficient and practical for trade show use. The booth system included a prominent table-top display representing the overall brand alongside a smaller standing display highlighting a specific product |
Social Media
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Digital Ads
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Print advertisements
