As the lead Graphic Designer at ZIWI, I am integral in maintaining and enhancing the brand's identity and positioning it effectively in the North American market. Drawing on my extensive experience working with luxury brands, I refine and update ZIWI's assets to ensure consistency with new brand guidelines across all channels including publications, advertising, trade shows, and point-of-sale materials.

In addition to updating existing materials, I take a proactive approach to drive the adaptation of ZIWI's brand identity for the North American market. This involves developing high-impact print and digital materials, advertising, and trade show assets that effectively showcase the brand's unique selling points.
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My role also involves close collaboration with cross-functional teams, to identify and execute creative concepts that enhance ZIWI's brand recognition in the region. Through these efforts, I have played a key role in driving the success of ZIWI in the North American market.

TRade Show Display

One of my significant achievements was leading the development of an innovative display for our Sales team to showcase during trade shows. I expertly incorporated our new branding elements and meticulously organized the information to deliver a clear and engaging message to passersby.
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The booth features a prominent table-top display that captures the essence of our brand, alongside a smaller standing display highlighting a specific product line. This approach enables us to easily scale up our booth as our product line expands, without the need to create new elements from scratch.

Social Media

​Effective social media marketing hinges on consistent and well-designed visuals that resonate with a brand's identity. By adhering to brand guidelines, businesses ensure that every piece of content, from graphics to videos, portrays a cohesive brand story. This not only fosters immediate brand recognition but also builds trust and credibility among audiences. In an era where consumers interact with brands primarily through digital platforms, maintaining a consistent and professional visual presence on social media becomes paramount. When brand guidelines are meticulously followed, it reinforces the brand's message, positioning, and values, driving deeper engagement and brand loyalty.

Retail account takeovers

Branded retail takeovers on social media refer to when brands temporarily "take over" the social media platforms of a retailer or partner, showcasing their products or messages to a new audience. This strategy offers ZIWI an opportunity to tap into the existing followers of the hosting account, broadening their reach and potentially gaining new loyalists. As a marketing tool, these takeovers are effective because they bring fresh content and perspectives to the host's audience, encouraging increased engagement and interaction. Moreover, by co-branding in this manner, both brands can benefit from the shared exposure, effectively amplifying their marketing efforts and building mutual trust through association.

All Walks of Life 

To showcase how ZIWI's products provide peak nutrition to pets of all breeds, ages, and lifestyles, I created a variety of assets for their All Walks of Life campaign. The campaign emphasizes the nutritional benefits of feeding pets with ZIWI and features images of pets exploring New Zealand, which complement the campaign slogan "Peak nutrition for all walks of life."
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Throughout the campaign, I had to adapt as the brand guidelines were shifting, which resulted in some variations in the ads. Despite these differences, however, the assets all feel like a cohesive collection. I also refined the campaign lockup to ensure consistency with the new brand guidelines, which you will see evolve through the ads as these new guidelines are just being released.

Digital

Social

Print

REcruiting flyer

For the second phase of the All Walks of Life campaign, our team aimed to feature real ZIWI customers with their pets to highlight the diverse group of people and pets that have benefited from the brand's nutritious food. However, the recruiting campaign initially conducted on social media didn't yield many genuine customers. In response, we quickly pivoted the campaign to our brick-and-mortar retailers. On a tight timeline, I created a small card that could be placed in the aisle, at the register, or included in the customer's bag by sales associates.
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Our new strategy proved successful, and the second phase of the campaign went into production. Moving forward, I am excited to continue developing new assets that showcase the variety of customers and pets that love ZIW!

PeAK NUTRITION

ZIWI is a brand that has always been committed to providing the best nutrition for pets. However, as we continue to grow and evolve our brand, we recognize the need to emphasize the core values that make us stand out in the market. We believe that our commitment to peak nutrition is what sets us apart, and we want to ensure that our customers understand that too.

To achieve this goal, I spearheaded a digital campaign that highlighted our core values and visually connected them to our brand. Through a series of carefully crafted assets, we showcased what makes ZIWI's food peak nutrition and how it can benefit pets. I worked to create compelling visuals that accurately conveyed the message of our brand and helped our customers understand the unique benefits of our products.
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The result was a successful campaign that not only highlighted our core values but also helped us to better connect with our customers. We are proud of the work we've done and are excited to continue building our brand around the concept of peak nutrition.

Print advertisements

Within my role at ZIWI, I undertook the task of crafting tailored advertisements to cater to diverse publications, encompassing both consumer-facing platforms and industry-specific publications. It was paramount to create ads that effectively conveyed key brand messages while maintaining a style that aligned with our brand identity. To achieve this goal, I delved into the essence of ZIWI, drawing inspiration from the rich New Zealand culture and values that underpin our brand.

Through meticulous attention to detail, I developed advertisements that strategically positioned and highlighted key aspects of our brand, ensuring they resonated with the intended target audience. By incorporating elements that captured the spirit of New Zealand's unique culture, I aimed to create a visual narrative that evoked a sense of authenticity and connection with our audience.

The ads effectively communicated our brand's key messages but also successfully conveyed the values and essence that sets ZIWI apart in the market. By maintaining consistency with our brand identity, these advertisements strengthened our positioning and fostered greater recognition among both consumers and industry professionals.

Overall, the strategic development of these ads played a vital role in the success of the business, as they contributed to heightened brand awareness, increased engagement, and ultimately, fostered the continued growth of ZIWI.