Behind the Scenes of the Spring Mailer Shoot

Directing a photoshoot is always exciting, but I always get that little bit of nerves right before. This was our biggest shoot yet, and it was for a project I was very excited about – our 2019 Spring Mailer. Not only did we have three models and need to travel to three locations, but we also worked with several vendors to receive clothing, hair and make up.

Developing the shot list is always the hardest part, especially in this case when I have to pair our products with a variety of outfits and decide which shots will be best for which pieces. I laid out every shot by model, location and outfit to ensure we worked as quickly as possible.