Directing a photoshoot is always exciting, but I always get that little bit of nerves right before. This was our biggest shoot yet, and it was for a project I was very excited about – our 2019 Spring Mailer. Not only did we have three models and need to travel to three locations, but we also worked with several vendors to receive clothing, hair and make up.

Developing the shot list is always the hardest part, especially in this case when I have to pair our products with a variety of outfits and decide which shots will be best for which pieces. I laid out every shot by model, location and outfit to ensure we worked as quickly as possible.

I have edited photos that need to be perfectly airbrushed for large scale printing, but I also have to edit enough photos for our social media accounts to post at least once a day and often two to three times. This means I can't perfectly edit each photo, but I also spend equal amounts of time in front of the camera as I do behind it. Since we are our own worst critics I had to learn a way to make my skin and the skin of our other models look good enough for scrolling. The easiest way to do this is the healing brush tool for large spots and the blur tool across the skin. If it needs more work create a layer and apply the blur filter and then create a layer mask and use the black brush tool to erase any areas that need more detail.